When you’re in a crisis you need to get hold of stakeholders quickly.
If your systems are down, or there’s a power cut, you need to get hold of the key stakeholders, have their details to hand and get in touch by their preferred method.
WHAT IS A STAKEHOLDER?
A Stakeholder is anyone who would be affected by your organisation, especially if you didn’t perform the services or produce the products your organisation does on a “Business As Usual” basis.
Stakeholders could be Shareholders, Directors, Suppliers, Customers, Advertisers, Staff or anyone affected by your business.
KNOW YOUR STAKEHOLDERS
Identify who your stakeholders are. Many organisations don’t have a definitive list of who their stakeholders are. You need to find out what services you have and the stakeholders who would be affected by your organisation not operating.
GET THEIR CONTACT PREFERENCES
Stakeholders may have different requirements of you in the event of an incident or crisis. Some may expect a phone call from the CEO as soon as you know 24/7. Others may be happy to receive an email or a redirection to a web site.
It’s your job to find out what the requirements of your Stakeholders and make efforts to meet these expectations.
MAKE A LIST
Get a list together of all the stakeholders, their contact details (and backup names & contact details), how they’d like to be contacted, who would be expected to contact them, their preferred method of contact and timescale for contact (i.e. within 1 hour, 4 hours, 24 hours, etc.)
KEEP THE LIST WITH YOUR CRISIS PLANS
Put this list where you can get it.
Keep a list on hard copy somewhere – both on site and at your recovery site.
Have a copy on the network and keep it with your Crisis Management / Incident Management Plans.
Make sure it’s referred to in your Crisis Management Plans so you can find it in a hurry and people know it exists – something easily forgotten when you’re in the middle of a crisis.
CHECK IT REGULARLY
Contacts change regularly, people move organisations, phone numbers change, you get new customers/clients/suppliers/directors.
Put a diary check in for it to be reviewed at least every 6 months, more often if you have a volatile list.
Talk to us
We can help provide your business with bespoke collateral tailored to your needs. We ensure our plans are embedded, to ensure your people know where to turn in an incident.
We have a structured process to help your business and build out your business crisis management plan.