Free Guide on protecting your business reputation

Your reputation is, probably, the most important asset your company has, after its people. Once this is gone you lose customers, suppliers, and staff. 

There are some famous examples of companies which had their reputation ruined (sometimes by themselves – just Google “Gerald Ratner” or “Cambridge Analytica”) resulting in the company going bust.

So, if you are in a media storm or just a major incident to your organisation, you need to make sure that you maintain your reputation so you can carry on trading afterwards.

If you’re interested in learning more, download my free guide to protecting the reputation of you and your business. My ‘Protecting Reputation’ guide is provided in a document format free of charge below.

I’m indebted to the tutor on a course I attended many years ago, a certain Michael Bland, for much of this work. He was, probably, the most inspiring man I ever met. He had Parkinson’s disease but this didn’t stop him being a kick boxer to a very high level. His course was one of the most interesting and enjoyable courses I’d ever been on.

The course provided a series of checklists which are invaluable in the Crisis Management process. I’ve taken these, over the years and moulded to what has met my needs. Whilst the course was taken a few years ago, the principles of Crisis Management still apply.

This document provides an overview for discussion and presentation to the principles of protecting your reputation in a crisis.

This includes;

  • preparation of statements and identifying the key risks to your business
  • what to say (and what not to say) when faced with the media
  • where to locate and what to have in your crisis room
  • how to handle the crisis, from the immediate impacts to looking longer term and how you will be perceived during and after the incident has gone.

There are many organisations which, if they had followed the principles laid out in this paper, would have, no doubt, fared better than they did. 

All documents on this site are free to use. If you do chose to use them, please reference the source of the information (this site). They are provided as is. Neither Rob Osborn or accept no liability for the accuracy of the information in these documents or the outcome of any actions which may arise from the use of these documents.